John Clore

Website Development / Graphic Design / Online Marketing Strategist

All businesses want to gain substantial traffic to their websites. But a majority of them don’t put in the necessary effort. Others simply aren’t aware of the effective ways to fulfill this objective.

The following 7 tips for my SEO services offer enough insight into how to gain website traffic.

 

  1. Aim to create an exponential growth in traffic

The idea of an exponential growth of website traffic stems from a certain understanding. It indicates how your visitor count will increase at a regular pace. But with time, your website will start exhibiting a faster growth rate.  Indeed this is a very powerful approach to win a consistent increase in website traffic.  Keep in mind to plan correctly and have patience.

  1. Utilize a robust SEO strategy

You will need to optimize your website. This will allow you to rank higher in most of the search engines. This will also allow the search engine’s built-in algorithms to read and rate your website effectively. With a top ranking, you can gain visitors, which you can then convert to additional revenue by selling advertising space.

SEO is viewed as a knowledgeable practice. With appropriate research, it can have a very beneficial effect. A few basic SEO tips are stated below:

  • Utilize keywords that are pertinent to your website and its contents. Make good use of them across page title, post titles, meta tags, navigation and finally, in the real content.
  • Attempt to build links between your website and other top ranking websites. (Backlinks)
  • Maintain the same domain name for a prolonged period, say, more than a year. Have a little patience. It’s common knowledge that older websites have a potential to rank better.
  • Plan an easy website architecture. Both your visitors and search engines should find it plain-sailing to navigate through your website.
  • For images and identical tags of various elements, you should always try to use the alt attribute. Note that search engines can’t understand images, yet they can read the alt attributes.
  1. Keep an engaging blogging platform

A decent blogging platform is search engine friendly! Use a systematic programming framework and up to date content. This way, fresh information is fed to the search engine to crawl every time you add a new blog post. I have always said that WordPress provides a lot of SEO savvy plugins. Besides, you get the numerous benefits offered by the platform itself.

  1. Monitor and analyze traffic accurately

If you’re able to find out the true origins of website traffic, it can guide you in the right direction to earn more. By using Analytics, you will be able to locate the websites that bring you maximum traffic. In addition, analyze what methods you took to bring on those visitors.

  1. Maintain compatibility

Although this is a basic requirement, the wider your target audience scope can be, means it will be a greater audience base. Ensure to make your website valid. This will enable visitors who have old operating systems and obsolete browsers.

As for your target audience, always remember the aspect of usability. You should always contemplate creating simple or complex designs and flexible or fixed layouts. Besides, check for ease of navigation and writing style. Keep your intended audience in mind.

  1. Brand Your Website

As an elementary step towards creating a website, you should have a brand and logo. This is what I emphasize on. This will help you earn recognition and professionalism. These two integral elements will be used through the entire lifetime of your website.

You can resort to using a slogan that’s catchy and keyword friendly. Recurrent usage of the slogan can be time-saving. You’ll be receiving the same high-yielding results. Take, for example, an “About Us” page, guest blogging post, forums and several other advertising arenas.

  1. Use Social Media

Social Media can promote your content in a great way. You can create links to the whole social networking site. You can build links to the original content. On top of that, you can include a comments part in content descriptions. This will heighten the interest of the prospective readers.

This will add a dash of personal touch. You can post new links, ask questions, receive answers and feedback about your website. Moreover, you can engage with your followers, their updates and have a long-lasting relationship with them.

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S.E.O / Search Engine Optimization

 

Simply put, search engine optimization is the process of improving the quality and volume of web traffic to a website by employing a series of proven techniques, that help a website achieve a higher ranking with the major search engines (Bing, Google, Yahoo) when certain keywords and phrases are put in the search field.

To put this into context, consider your own Internet search habits. When you want to find information, your first instinct is to use a search engine because it is the fastest and easiest way to get it. Once the search results are posted, you’re far more likely to explore the links on the first page of results because they are the most relevant to what you are looking for and allow you to find what you’re looking for easily.

That is the goal of search engine optimization. To optimize your website so that the major search engines rank your site as highly as possible which, in turn, leads to a greater volume of qualified traffic. SEO can level the playing field for your business whether your business is a Fortune 500 company or a brand new business venture trying to get noticed in a competitive field. Done properly, SEO puts your site on the left side of the page where it gains instant credibility with the very people that you wish to reach.

How does Search Engine Marketing Achieve this?

This is where SEO can be a bit confusing as there is no single, comprehensive approach that works for every website. Just as every company is unique, success with SEO requires that an Internet marketing solutions company draft a unique strategy for each client. There are no shortcuts and better rankings are achieved in weeks not days but if done properly, SEO will transform a website into a powerful web presence that creates an energy about your goods and services and engages your target audience.

To achieve this, I employ a combination of the following SEO practices and more:

  • An SEO Strategy – SEO analysis of your site to identify opportunities for improvement and devise a comprehensive approach that will get results.
  • Keyword Research – Thorough research of your industry and identification of which keywords and phrases will achieve the best results.
  • SEO Copywriting – Content optimization using your keywords and phrases in the pages of your site to achieve higher ranking.
  • Link Building – The process of creating inbound links to your website which allows your site to achieve a higher ranking.

These are the main aspects of an effective SEO strategy but there are several more methods that can be employed to help your site achieve a higher search engine ranking. But those methods I hold secret for my clients.

My latest SEO performed was for a very competitive market, in which the company had no presence on the search engines. I took them from 0 to 1st page on Google, Bing and Yahoo targeting the following:

  • Organic Results (Google, Bing, Yahoo)
  • Google Places (Local Market)
  • Google Images
  • Google Shopping
  • Bing Places (Local Market)

There are many search queries that I targeted within the keywords like,

  • 2 person mobility scooter
  • 2 person foldable electric scooter
  • Two Seater Mobility Scooter

But the most competitive search query that was directly related to the product was 2 Person Scooter and I was able to get #1. You can see the results here CLICK THIS LINK

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