Selected Project
Rachel Farms
Website design, branding and product photography.
Project Overview
Rachel Farms is a small Lansing, Michigan business that makes natural, handcrafted CBD lotions, body butters, salves and scrubs. The owner is a licensed massage therapist who started making her own products after years of paying about $100 for the commercial CBD lotion she used on clients. She needed a brand and an online store that could sell those products directly to customers.
What I Did
- Branding: created the Rachel Farms name treatment and green leaf logo used across the site.
- Online store: built a WordPress and WooCommerce shop with product categories (lotions, body butters, scrubs), product pages with options and sizes, a cart and checkout, and customer accounts.
- Product photography: shot and edited the product photos used on the home page and product pages.
- Content: set up the About page, customer testimonials and contact details so new visitors understand who makes the products and why.
Result
The store is live at rachelfarms.com and carries the "Website Design by John Clore" credit in its footer.
